With a bright tan complexion, the Afro-Caribbean beauty products are among the most sought after in the industry.
The Afro Caribbean skin is highly sought after for its natural, nourishing properties.
The products are marketed as moisturizers, toners and sun protection.
However, they are often misused by people who have no tanning experience.
According to the AfriCoastal Community Development Foundation (ACDF), the beauty products sold in the market today are of a high quality.
The ACDF has worked with more than 200 African countries to educate the public on the benefits of beauty products.
“African beauty products were introduced to the market in the 1960s.
It was not until the 1980s that they started to be used more by the public,” said Amareya Cappuccio, president of ACDF.
She said that since then, the products have been marketed to the public as “miracles”.
“We are seeing more and more African-American and African-Caribe skin care products being marketed as miracle products,” she said.
The cosmetic industry is the second largest in the world, after pharmaceuticals, and is worth $2.3 trillion.
It employs more than 5.6 million people in South Africa, according to the World Bank.
In 2016, the African Beauty Product Alliance (ABCA) was established by the African Union to promote the health benefits of cosmetic products, with the aim of reaching more people.
Its aim is to develop a market for AfroCaribbeans’ products, said ACDF President Amarey Cappucio.
But in spite of the efforts of ABCA, it is still very difficult to sell the products to the general public, she said, adding that more research is needed to help develop new products.
“I hope that in the next few years we will be able to start selling them more widely,” she told CNN.