The Beauty Skin Cosmetics Company has come under fire after releasing a cosmetics line that includes a lipstick, blush, and nail polish.
The brand said the product was designed to “provide a seamless transition between the skin care and cosmetics categories” and said the line is aimed at women who want to stay in control of their makeup and hair and who also want to look beautiful.
“Beauty skin” is an acronym for “beauty and smooth skin.”
It is marketed to women who are looking to stay away from the use of harsh products, like benzoyl peroxide, salicylic acid, and other harsh ingredients, as well as to women with acne scars and other skin conditions, the company said in a statement.
“This line will be available exclusively to Beauty Skin customers in the United States, where we plan to launch the first wave of Beauty Skin products in April 2018.”
The statement said the beauty products are designed for “a seamless transition” between the two categories.
But the line has also sparked criticism on social media, with people posting videos of themselves applying the cosmetics and complaining about their looks.
One woman, who goes by @ginafrappo, wrote on Instagram: “I just bought the first beauty skin lipstick from this company.
I am going to hate it because it smells so much like sunscreen and I dont have any pores at all.
The packaging was great but the packaging doesn’t even look like skin, it looks like makeup.
It smells like a mask.
And when you apply the lipstick it doesnt even blend properly.”
Another user, who went by @mattyforshaw, tweeted that he had to take a shower and was horrified when he discovered the lipstick was a “bikini lip” and he had “no idea” it was for a beauty product.
“It smells so gross and I can’t imagine how my skin feels after wearing it,” he wrote.
The company responded to the criticism on Instagram, saying the lipstick is meant to be applied to the skin in a “natural way,” but did not address specific concerns.
The products come with a 30-day money-back guarantee.
The spokesperson for the company, which sells products through its website, said Beauty Skin has been in business since 2013 and is the first brand to use the word “beautiful” in its name.
The beauty company did not immediately respond to a request for comment.