Beauty skin care company Beauty Skin Center is launching its first beauty product, a beauty skin oil, at its flagship store in Seoul.
The Seoul branch of the company has opened its first retail store in the city.
The brand is owned by Korean cosmetics company SK-II, which has been working to bring Korean cosmetics products to the US market since at least 2009.
The Seoul store is located at 549 Baechon-dong in the heart of the city’s trendy Ginza district.
Its name, Beauty Skin, is a nod to the Korean beauty brand Beauty Skin Korea, which opened its flagship shop in Seoul in 2013.
“I feel happy to open our first store in Korea, it is our second retail store after Beauty Skin in the country,” the company’s chief executive Lee Kwang-soo told Reuters.
It is not clear when Beauty Skin will roll out the product to stores in the US, but its product is currently only available in Korea.
Beauty Skin’s first store opened in Seoul last month, selling the brand’s beauty products.
Kim Seung-yoon, a spokeswoman for SK-I, said the brand is currently preparing to launch its beauty products in Korea and other countries.
SK-II is the first major Korean cosmetics brand to open a US store.
It is currently in the process of selling its beauty brands to American retailers, including the cosmetics giant L’Oreal, and is set to open another store in New York later this year.
BETTER QUALITY The launch of the Beauty Skin product marks SK-1’s first foray into the US beauty market.
It launched in Korea in 2014, and since then, it has expanded into other countries including China, India, Brazil and other emerging markets.
SK-2 has been the subject of fierce competition from a number of Korean brands, including beauty brand Purell, cosmetics brand Aveda, cosmetics company Sunscreen and even cosmetics giant Sephora.
For now, SK- II is aiming to be a leader in the Korean cosmetics market, as the company is in a position to bring the products that it has developed into the world market.
But there is some worry that the company might struggle to make up the lost ground in the beauty market because of competition from other Korean cosmetics brands, such as Avedae and Sephor.
While SK- I has been expanding its products into the domestic market, SK, SK2 and Beauty Skin are working hard to expand their reach overseas.
SK, which is currently operating a cosmetics retail store at the Seoul branch, said it has invested heavily in its Korean retail store to bring products to markets around the world.
Beauty Skin was founded in 2014 by SK-i, SKi’s son, who had previously founded a beauty brand called Skin.
According to the SK-lite brand guide, the beauty brand has more than 100 million registered customers worldwide.
Korean beauty products are sold at over 1,200 retailers in the United States, Canada, China, Taiwan, Singapore, Hong Kong, Taiwan and the United Kingdom, according to The Korea Herald.
More to come