I can’t count the number of times I’ve been asked if I have an Asian skin tone.
I’ve told them no, that I have no idea, and I’m not a racist.
But what if I’m being asked if my skin is too pale or too pale?
The answer to that question can be a bit tricky to pinpoint.
Skin care brands and websites have been scrambling to find the perfect tone for every Asian skin type.
“There’s been a lot of emphasis on how much darker your skin should be and how pale your skin shouldn’t be, so I think the beauty brands have been really excited by the fact that you can go in and say, ‘Hey, I’m Asian and I want to try something else,'” says Kelly Koehler, a senior research fellow at the Center for Asian American Women in the Arts and Sciences at the University of Chicago.
Koehler is a researcher in the Center’s Asian American Studies Department.
She has spent years working with the Asian American Beauty Council, which represents beauty brands and beauty products from Asia.
The group has published research on the benefits of varying skin tones and skin textures, as well as on how Asian American women respond to cosmetics.
It’s an important and valuable tool for marketers and beauty companies, says Koehner.
“They know that the majority of consumers will want a lighter skin tone, but what’s more important is how people respond.”
The Skin Health Foundation, which is a nonprofit that promotes Asian American beauty, offers a guide for people to figure out their skin tone preferences.
Its Skin Health Skin Tone Guide contains all of the products and ingredients that go into products like skincare, makeup, and more.
Some products are marketed as “light skin,” meaning they’re formulated with light ingredients like glycerin, sodium hyaluronate, and vitamin C. Others are marketed to light skin, meaning they contain more pigments and ingredients like vitamin E and titanium dioxide.
For a skin tone that’s more palatable to consumers, Koehert recommends purchasing products that contain a combination of ingredients that range from “neutral” to “very light.”
“For people who have a darker skin tone than they want, the light ones might be a good choice,” she says.
If you don’t want to compromise on your skin, you can look for products that use natural products that aren’t highly processed, or that use skin-friendly ingredients like emollients, which are a kind of oil.
These products can be found at most Asian grocery stores, or on Asian-inspired makeup and skincares websites.
If you want to make your skin tone a bit more “skinny,” try products like masks and whitening creams.
These products contain ingredients like water and coconut oil, but they also contain essential oils, so they can be applied on a daily basis.
You may have a friend who wants to start a new skincame, or you might have a trusted skin care brand that has a range of products that can help you find the right skin care for you.
“You can look through the list and pick something that works for you, and then you can apply that to your face,” Koehlers says.
“That’s something that’s very valuable, because the more skin-safe, the better the results.”
For example, Kiehler suggests looking for products like skin softeners, which can be used to soften your skin and help reduce wrinkles.
And if you’re looking for a product that won’t leave you with redness, she recommends skincar, which has anti-aging ingredients like retinyl palmitate, ascorbic acid, and vitamins A and C. “It can really soften and soothe the skin and can actually help to reduce redness,” Kiehlers adds.
What about skin care?
There are many skin care brands that cater to Asian consumers, but the majority come from the U.S. or Asia.
“Asian beauty brands are generally more diverse than American brands, but there are a lot more brands in Asia that are making Asian products, too,” says Kiehs, who adds that Asian beauty brands typically have more Asian-influenced products and brands.
Even if you don, or even if you do, like to use skincampics and skinfoods, Koeshler recommends using an Asian-made product like a face mask.
“There’s more than one type of face mask, and it’s so important to be using a product specifically formulated for Asian skin,” she advises.
Also, if you have sensitive skin, consider using a skin whitening product.
“The whitening products are usually formulated for oily skin, and they’re actually good for your skin,” Koesler says.
These whitening and hydration products contain an array of ingredients, including zinc oxide, which reduces skin’s